Formistry — Case Study

Case Study — Fashion & Apparel

Formistry

A modern unisex formal-wear label built to dress real bodies. We shaped the brand, the website and the social presence behind “Dress like you mean business.”

Branding Website Social Media

The Brief

Formal wear, redrawn for real people

Formistry set out to redefine formal fashion for real bodies and real lifestyles — sharp, confident, well-fitted clothing with a custom-made option its competitors don’t offer. The brand needed an identity as considered as its tailoring: timeless, minimal and poised, carried consistently from the label on the collar to every post on the feed.

Client
Formistry
Sector
Unisex Formal Wear
Made In
India
Scope
Brand · Web · Social

What We Built

One identity, across every touchpoint

01

Brand Identity

A full brand system — logo and the needle-and-thread mark, colour palette, typography, label and sticker designs, and a brand-guidelines book defining the voice: timeless, minimal, poised.

02

Website

An editorial ecommerce experience at formistryfashion.com — the October Edit, the Fabric Library and the Formistry Standard, structured so the clothes lead and the story follows.

03

Social Media

A reel-led content engine — editorial collection films, campaign videos and a cohesive grid of statics and carousels, all held to the burgundy palette and the brand’s quiet, premium tone.

The Brand System

A palette with intent

Three colours carry the whole identity — a deep burgundy base, a warm almond and a heritage gold — used consistently across web, packaging and social so the brand is recognised before a word is read.

Burgundy#340A10
Almond#F1E3D3
Heritage Gold#8B7139

Brand Collateral Suite

Every touchpoint, on brand

We designed the full physical brand package — production-grade and print-ready, delivered as Illustrator, PDF, PNG and EPS files.

Formistry Business Cards design
Business Cards
Formistry Thank-You Cards design
Thank-You Cards
Formistry Labels design
Labels
Formistry Hang Tags design
Hang Tags
Formistry Ribbons & Stickers design
Ribbons & Stickers

The full collateral set we delivered:

Business CardThank-You Card & EnvelopeMain LabelSize LabelWash-care LabelHand Tag — 2-layer, QR-integratedPackaging BoxBranded Ribbon & Parchment TissueHand BagLogo StickerBrand Guidelines Book

Social Content

The reels we produced

Editorial collection reel
Corporate & luxury campaign
Streetwear & runway
Seasonal lookbook
Styling & studio shoot
Brand storytelling
Apparel catalogue

The Campaign

Posts & creatives

Formistry packaging boxFormistry shirt with hang tagFormistry envelope packagingFormistry editorial postFormistry heritage cotton shirtFormistry wardrobe editFormistry campaign, built to earn its placeFormistry campaign portraitFormistry signature TR shirt

Work With Us

Building a brand people remember?

From identity to website to the content that carries it — we build the whole picture, in one place.

Start a project