The most downloaded app worldwide is Instagram, which is followed by YouTube. The visual platform, which has 1 billion monthly users, is a crucial part of a successful eCommerce marketing plan.
To get the most out of the platform, however, requires more than just publishing attractive photographs, while doing so is undoubtedly a necessary step in the process.
Don’t worry if it’s unfamiliar to you.
We’re here to provide you with some straightforward suggestions for enhancing your Instagram eCommerce marketing plan.
Make, automate, then reuse
In this sentence, we paraphrase Neil Patel, whose iconic three-part Instagram technique has been ingrained in marketing lingo.
In essence, no one has the time to consistently produce new material, which is essential for a successful approach.
Patel advises individuals to develop their content related to their primary marketing initiatives in batches, schedule it for posting using an automated platform, and then repeat the process.
You may devote time to producing as much valuable material as you can using this straightforward yet extremely successful technique, and then use the many scheduling options at your disposal to get that content posted on your behalf.
It truly is fantastic.
His suggestion is to preload a month’s worth of content into a marketing automation solution like Later after scheduling it.
It’s important to keep in mind, though, that you’ll need to monitor your material to make sure it’s acceptable for the current social scene.
Which beautifully takes us to our second piece of advice.
Produce material for your viewers.
Therefore, scheduling a lot of material is OK as long as it is pertinent to your audience.
It’s never been more important that you meet the bar because the most successful content now appears on your feed according to the most recent Instagram algorithm upgrade. and if you can, raise it!
Apply hashtags
Instagram hashtags have a significant influence on your eCommerce approach.
When used properly, they may help you reach a wider audience and boost the exposure of your content. However, when used improperly, they can backfire and hurt your account by upsetting your followers or losing you points with the platform’s algorithms.
In case you’re not familiar with how they operate, hashtags increase the audience for your post by acting as a kind of tag. If you include a hashtag in your post’s caption, that post will appear in the hashtag stream.
Similar to this, if you include a hashtag in your Story, it’s possible that it will include a mention of your Story.
In addition to helping you become more visible, hashtags are a powerful tool for building community among your audience.
Consider the movie Pretty Little Thing.
Customers are encouraged to tweet pictures of their most recent purchases with the hashtag #everyBODYinPLT, which promotes the company as accepting of all body shapes.
PLT uses this hashtag on their website, in email marketing, and on social media, which is a tremendously successful sales technique.
Utilize material created by users
Making advantage of user-generated material is another approach to foster a sense of community among your audience.
UGC has a ton of potential to influence eCommerce strategy, and Instagram is the ideal platform for using it.
Really, it’s just a sophisticated review system. It’s also incredibly valuable because 85% of consumers are shown to be more influenced by user-generated content than just brand material.
Posting this type of material on your Instagram is a great method to enhance your eCommerce approach, regardless of whether you’re asking people to contribute creative that they “shot on an iPhone” or a selfie in “their Calvins”.
Use these two popular growth strategies.
1. Contests and giveaways
Consider this as a potent blend of UGC and traditional promotion.
This is the type of material you see where businesses will give users the opportunity to win a new wardrobe worth £1000 or “all the items you see here” in return for tagging three friends and sharing the post on their Story.
Similar to “recommend a friend for 15% off,” this material is fantastic for both increasing your audience and garnering engagement from your current consumers.
2. Partnerships with influential people
Collaborations are a great string to add to your eCommerce bow because they are similar to UGC but differ in that a user is a person of influence.
It’s similar to obtaining a suggestion for a coffee shop from your one buddy who is an expert on the subject rather than your other friend who only drinks tea.
Additionally, there are a ton of choices for influencer marketing, such as…
- Instagram sponsored posts
- blog posts with sponsors
- offline sponsored events
As part of your eCommerce strategy, you may advertise each of them on Instagram.
It’s important to note that openness is crucial in influencer marketing, which is now a concept that is well-known.
More than anything else, your consumers are searching for authority, authenticity, and trust. And trust us when we tell that people will notice if you spend a lot of money to have someone say “I absolutely love this product” when they haven’t even used it.
When you collaborate with a person who genuinely uses your product, shares your values, and represents your target market, influencer marketing is at its most effective.
Use high-quality media
The significance of having high-quality media on your Instagram feed cannot be overstated.
Make it a top priority if you don’t have any.
When a company uses unclear or irrelevant photographs, it’s difficult to take them seriously. While using stock images is absolutely acceptable—and even often encouraged—it’s important to have your own content as well.
If you’re lacking inspiration, we recommend taking a quick look at some of the most visually appealing Instagram profiles available.
View a few of our favorites…
@sprouts
@lush
@lululemon
@glossier
@colourpalettecinema
@symmetrybreakfast
@best_airbnb
In general…
The Instagram eCommerce methods that prioritize audience interaction and audience growth are the most effective.
After all, converting leads requires nurturing them over time. Instagram is the ideal medium for doing this because it has one of the greatest interaction rates among social media sites.
The point made here is a wonderful place to start if you want to enhance your eCommerce approach.
