Globally, there is a lack of digital expertise. But businesses nowadays are increasingly searching for persons with excellent “soft skills,” not only the technical abilities of new or existing personnel.
Employers search for candidates that are a good ‘fit’ for their firm and have a positive attitude, which is evident in all sectors. Although hard talents might help you secure an interview, it’s frequently your soft skills that will set you apart from the competition and help you obtain the job. This refers to abilities like teamwork, leadership, and effective communication and problem-solving.
Let’s examine how developing your “soft skills” might be one of the finest methods to future-proof your job and develop into the unstoppable digital marketer that every team wants to have.
1. The Flexibility to Change (& Adapt)
With regular updates and adjustments, the world of digital marketing advances at a startlingly rapid pace. You must be ready for (and open to) change in your professional life as well.
Consider how SEO’s function has evolved over the last several years as an illustration. It used to be quite technical in nature, but it may now include strategies for creating content and developing relationships. It is vital to be someone who is not just open to change but also thrives on it if you want to succeed in your digital profession.
Best practice: Be adaptable and stay current with your field’s changing trends.
2. The Drive to Collaborate (& Welcome Help)
The finest digital marketers are well-versed in all aspects of digital marketing while specializing on just one. If you want to optimize your thoughts and campaigns as a specialist, you’ll need a team.
No one digital marketing expert works alone; for instance, your content marketer may need SEO assistance on how to rank higher in search engines, and your SEO expert may require content when looking at inbound prospects on third-party websites. Therefore, it’s crucial that you can ask for assistance, like working with others, and be able to interact.
A Pro Tip
Look for teamwork-intensive joint projects so you may use them as examples in your future interview.
3. The Hunger & Passion to Learn
Your desire to learn new things and improve yourself for both your business and yourself is one of the most crucial variables determining the success of your digital career.
Your enthusiasm is the one thing that will guarantee that you never stop learning and developing. Finding and nurturing your passions in digital marketing is crucial since these are the things you would miss if your career were to disappear tomorrow. It doesn’t matter what you enjoy; it might be project management, data analysis, or PPC.
Pro Tip
Keep abreast on business events and developments, and educate yourself by enrolling in a current course. Visit our library of materials to assist you in doing that.
4. The Ability to Smile (& Have a Great Attitude)
According to a Leadership IQ research, attitudes are to blame for 89 percent of recruiting failures while technical skills only account for 11% of them.
A positive attitude influences everything you do, from how productive you are and how likely you are to get along with other team members to your ability to come up with new notions, therefore nothing will future-proof your digital career like it. Consider how much more productive you feel when you’re in a good mood and in “flow mode.”
Pro Tip
Start your day off right by finishing the chore or tasks you enjoy doing the most. Later, when the going gets tough, your high could help you get through.
5. The Desire to Understand (& Solve Problems)
You’d better be interested if you’re thinking about a career in digital marketing. If you want to know and comprehend something, you presumably also want to find out how to improve or correct it. The best curiosity is a fusion of the inventive want to test out novel ideas and the analytical drive to determine if they work.
Digital marketing is fantastic because it gives you the tools to accomplish both. Your natural curiosity will give you the abilities to see possibilities, find solutions to issues, and feel more at ease taking chances. Successful digital marketers need to possess these crucial abilities and attitudes.
Pro Tip
Consider a challenge you’ve faced in the past and consider how you handled it (or how you didn’t!) Consider what you learned from it, and see whether you can put it to use in the future.
